We recently hit 500 followers over on Instagram ,so it's giveaway time!
If you are a Subie fan you are in luck! We are giving away this awesome STI speedometer replica clock from Heritage Racing.
Our accurate recreation of a 2003 WRC's speedometer features a printed glossy flat face that is pressure mounted to lightweight matte black foam core and is encased in a gorgeous matte black glass-faced wood frame that can be hung on a wall or stood on a desk or shelf. The clock measures 9” X 9” square and features an American-made quartz movement. When hung, the clock stands proud of the wall by .25”.
The clock requires one AA battery (sorry, not included).
All of the details on how to enter are over on our Instagram post below.
1. Tell us about your creative business and the story of how you started making and selling.
We design and sell automotive-themed accessories, including T-shirts, limited-edition prints and clocks. We were inspired by gorgeous racing posters from the 1960s, 70s and 80s, and went about creating some of own. Last October we celebrated 6 years in business and it’s been a remarkable experience.
2. 3 tips for sellers who are just starting out selling on Etsy.
1. Promote, promote, promote. Your store needs traffic to survive. Pitch your story and your products to websites and social media influencers. Share engaging content on Twitter, Facebook and Instagram. Try to communicate a compelling story about yourself and your merchandise; a story that people will be interested in knowing more about and will be moved by. Ours was that we were a new father and son start-up fueled by a love for cars and racing.
2. Focus on product development 24/7. Every day we’re thinking of new items to sell, making our products better, and finding more effective ways of making what we sell. Keep your standards high: customers won’t mind you being a perfectionist, but they will mind sub-par products. Every time we make an item, we wonder if there’s a better way of making it: a new technique to use, a new paint or glue to try. And once you find something that works, don’t change it.
3. Treat your customers they way you’d want to be treated. Don’t take your customers for granted. Treating them like VIPs will go a long way in building goodwill and establishing your reputation as a top Etsy seller. We regularly go out of our way for our customers: we get last-minute orders out; we replace damaged or defective items quickly and without any questions; we do minor customizing without charging them; and we write hand-written cards to recipients if they ask for them. Be great at communication—respond to messages or inquiries quickly. When you do, you’ll be guaranteed to surprise them, because no one seems to quickly respond to messages these days. If a shipment will be late, let them know. Communicating with your customers lets them know that you value them.
3. What is your largest source of traffic for your shop?
Getting websites or influencers to cover you. When we launched our Etsy store in 2014, we pitched our story and products to dozens of car websites and publications. An editor for Jalopnik responded to our inquiry and posted about us. We were immediately inundated with orders. And although we’ve pursued other media coverage and have been fortunate to get it, remember that all it takes is one. We’re convinced that if it wasn’t for that initial coverage on Jalopnik, we would have struggled to get the word out about us. Other than that, word-of-mouth is huge—when people show other people your products, you have salespeople selling your items. That’s when the quality and uniqueness of your products sell themselves.
4. List 4 of your favorite items and tell us why you LOVE to make them!
We love to make our clocks. We pride ourselves in making each one as best as we can, and we’re captivated by the idea that people will always be looking at them throughout each day. We also love tagging them with descriptive product tags and wrapping them carefully using branded packaging. We like to say that all of our products are made with love; but we think our clocks are made with an extra bit of loving affection.
5. How has the current world situation impacted your creative business?
As terrible as the pandemic has been, it has increased our sales dramatically. Sales were up 83 percent in 2020, which is remarkable year-over-year growth. We know that’s not sustainable, and of course we’re fine with that—we look forward to being rid of such a deadly virus.